Responsible media
Digital campaigns can involve market restrictions, age-sensitive products, licensing requirements and different publisher standards. We review these factors before confirming an engagement.
The framework is not a legal checklist. It is the operating structure used to decide whether a campaign can be responsibly considered.
Legal entity, website and campaign owner are reviewed for clarity.
Company contextThe offer, claims, restrictions, age sensitivity and target countries are considered before planning continues.
Suitability viewCreative assets, promotions, conditions and messaging are checked before launch.
Creative routePublisher audience context and likely audience expectations are considered alongside the campaign objective.
Audience fitPublishers retain final approval and may accept, reject or request changes to a campaign.
Partner decisionHensley Digital may continue, pause, refuse or end an engagement where information is incomplete or unsuitable.
Proceed or reviseClear limitations
Right to refuse
Hensley Digital may refuse or pause an engagement where information is incomplete, requirements cannot be verified, market suitability is unclear or proposed activity is inconsistent with responsible media standards.
We do not currently accept campaigns targeting Middle Eastern markets.
Responsible review is easier when the product, market, creative approach and approval requirements are described clearly from the start.
Automated help for common questions
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