For advertisers

Advertising plans shaped before they are sold.

Hensley Digital helps advertisers move from a broad campaign objective to a media plan with suitable formats, market context, publisher approval and clearer delivery responsibilities.

Campaign planning environment

Who we consider

Established organisations with clear product and market information.

We consider established organisations, authorised agencies and properly represented brands operating in digital, technology, entertainment, gaming, iGaming, sports, finance and other online sectors.

Regulated-sector advertisers may be asked to provide company, licensing, product and target-market information before a campaign can be considered.

From objective to campaign plan.

The planning route keeps commercial decisions connected to audience context, market suitability and deliverable clarity.

Define

  1. ObjectiveWhat the campaign is intended to support and what the audience needs to understand.
  2. AudienceWho the campaign needs to reach, including content context and device behaviour.
  3. MarketWhich countries or regions are suitable, restricted or excluded before planning continues.
Campaign requirements

Shape

  1. FormatWhich display, native, newsletter, social or creator-led placements fit the objective.
  2. CreativeWhat assets, claims, copy, restrictions and deadlines must be reviewed.
  3. ApprovalWhich publisher, market or partner approvals are required before launch.
Approved media route

Deliver

  1. ScheduleWhen placements can run and what must be supplied before each date.
  2. DeliveryHow live placements, links, screenshots or other records can be confirmed.
  3. ReviewWhat reporting and observations can be provided after activity completes.
Campaign summary

Advertising formats with visible structure.

Each card shows a simplified placement model, not a real brand, client example or performance result.

Push notification

Short notification-style prompt for time-sensitive campaign moments.

Story placement

Vertical full-screen story frame for short-lived campaign messages.

Creator integration

Creator-led content frame with approval and disclosure space.

Desktop display

Prominent browser placement with surrounding editorial context.

Mobile display

Compact mobile placement designed for smaller reading moments.

Native content

Content-led unit that sits naturally within a publisher environment.

Sponsored editorial

Sponsored editorial layout with headline, copy and publisher review.

Analytics & Reporting

Analytics that make delivery easier to understand.

Hensley Digital structures campaign reporting around the information available from each publisher, platform and format. Before launch, we clarify which delivery signals can be supplied and how they will be presented after the campaign.

Reporting availability varies by publisher, platform and campaign format. No reporting view should be interpreted as a promise of commercial outcome.

Illustrative reporting interface Campaign delivery summary
Report completeness 82%

Delivery records, publisher notes and format-level observations are collected into one post-campaign summary.

Brief receivedApprovedLive activityReview notes
Homepage displayConfirmed placement
Native article unitPublisher reviewed
Social postEngagement where available
Format distribution
  • Display42%
  • Native26%
  • Social21%
  • Newsletter11%
Notes and recommendations

Available when supplied by the selected publisher.

Creative timingPlacement contextNext brief
Ready for review Export campaign summary

Information required

Good briefs reduce uncertainty.

  1. Legal company name and website
  2. Product or service description
  3. Target markets and excluded markets
  4. Licensing information where relevant
  5. Campaign objective and budget range
  6. Requested formats and launch period
  7. Creative examples and messaging restrictions
  8. Age-sensitive or responsible-marketing requirements

Review and approval principles.

The review model keeps information, responsibilities and partner approvals visible before a campaign is treated as ready.

  1. Advertiser information

    Entity, website and product context

  2. Product and market context

    Target regions and restrictions

  3. Creative requirements

    Claims, assets and approvals

  4. Audience suitability

    Publisher environment and fit

  5. Publisher approval

    Final partner review

  6. Final campaign decision

    Proceed, revise or decline

We do not currently accept campaigns targeting Middle Eastern markets.

Submit an advertiser enquiry

Use the advertiser route when you have a campaign, market or media requirement ready for review.