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For publishers

Commercial representation without losing platform control.

Hensley Digital works with suitable websites, communities and content platforms that want clearer direct advertising relationships while retaining final approval over their audience and inventory.

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Publisher inventory and commercial representation

Publisher types we can review.

Suitability depends on ownership, audience activity, advertising formats, content standards and communication reliability.

Editorial and specialist media

Content environments where category context and reader intent shape the commercial opportunity.

  • Editorial websitesContent-led publishers with display, native or sponsored editorial opportunities.
  • Sports mediaSports-focused audiences where placement suitability and market restrictions need review.
  • Technology publicationsSpecialist technology audiences with explainable commercial placements.
  • Finance publicationsFinancial-content environments where claims and suitability must be handled carefully.

Entertainment and communities

Community-led environments where relevance, audience standards and approval expectations matter.

  • Entertainment platformsCulture, media or entertainment environments with sponsorship potential.
  • Gaming communitiesCommunities where content standards, audience age and format fit matter.
  • Social communitiesOwned or managed social channels with defined campaign roles.
  • Creator-led channelsCreator environments where deliverables, approvals and disclosure need clarity.

Direct audience channels

Owned channels with defined send, app or social surfaces that can support direct sponsor activity.

  • Mobile applicationsApp-based inventory with device behaviour, placement visibility and timing to clarify.
  • NewslettersEmail audiences with sponsor modules, send schedules and creative constraints.

Representation

Your platform remains yours.

Representation is not ownership. Publishers retain control over editorial standards, audience relationships, available inventory and final campaign approval.

Hensley Digital helps organise the commercial conversation, present suitable opportunities, coordinate advertiser communication and support approved activity through delivery review.

Support offered.

The work is deliberately practical: present inventory clearly, reduce repeated explanation and keep approval responsibilities visible.

Inventory review

We review available formats, device behaviour, placement visibility, audience context and publisher restrictions before inventory is presented commercially.

Media-kit guidance

We help organise audience information, placement specifications, creative requirements and reporting availability into a clear commercial document.

Placement packaging

Individual advertising formats can be organised into understandable options based on visibility, duration, device coverage and campaign purpose.

Commercial positioning

We help explain the role and value of each available placement without relying on unsupported reach or performance claims.

Advertiser communication

We coordinate campaign requirements, commercial questions, creative deadlines and approval requests between the advertiser and publisher.

Proposal coordination

We organise the proposed deliverables, timing, responsibilities and commercial terms into a consistent campaign summary.

Creative requirements

We clarify dimensions, file types, messaging limitations and submission deadlines before launch.

Campaign scheduling

We coordinate availability, campaign dates, asset delivery and placement confirmation.

Delivery confirmation

We record the agreed delivery information available from the publisher and identify any issues requiring follow-up.

Relationship management

We support ongoing commercial communication while the publisher retains control over its platform, audience and final approval.

Application process.

Applications are reviewed carefully because representation affects the publisher, advertiser and audience experience.

  1. Application

    You provide the publication, channel, ownership context, audience profile, available formats and current commercial approach.

    A complete application record for initial review.

  2. Initial review

    Ownership, authorisation, content category, communication reliability and obvious suitability issues are checked.

    A decision on whether a deeper inventory discussion is appropriate.

  3. Inventory discussion

    Formats, specifications, device behaviour, visibility, restrictions and reporting availability are clarified.

    A clearer view of what could be represented commercially.

  4. Commercial assessment

    Audience context, placement value, market fit, approval requirements and operational feasibility are reviewed.

    A practical assessment of whether representation is commercially sensible.

  5. Representation decision

    Potential terms, responsibilities and approval boundaries are considered before anything is presented externally.

    Either a declined application or a route toward agreed representation.

  6. Onboarding where approved

    Inventory records, contact routes, creative rules, reporting expectations and communication routines are organised.

    A working representation setup ready for suitable advertiser conversations.

Applying does not guarantee representation, campaign volume or advertising revenue.

Commercial principles

Representation terms are separate.

Any commercial representation relationship requires its own agreement. Publisher approval remains necessary before activity is presented as confirmed.

Apply as a publisher

Apply as a publisher

Share your publication, audience profile and available advertising formats for review.

Apply as a publisher